Turnarounds require that you see the whole picture.
Luckily, I started in New York, a city that forces perspective. Stand on the Brooklyn Promenade and the whole city unfurls before you. Every block , every building, every business stacked together.
When I started writing, “Core Turnaround Strategy” I knew the cover had to capture that. Something that invited you to step back and find the pattern underneath.
I found inspiration in Matteo Pericoli’s work. His book, “Manhattan Unfurled” captures the whole. Just as it shows the detail.Caerus Kourt translated that vision into my cover. I’m proud of how it turned out.
I’ve been sharing stories, techniques, reading lists and more from this three-year effort. If you are advising a company, or would like to, please follow along.